Welcome to Apni Kala.

India is home to a huge number of talented artisans who work from their homes in villages. In most cases, they don’t know how to reach out to the outside world. By the time their products reach the city, where buyers appreciate authentic handicrafts and handlooms, the price of the products increases manifold due to the middle layer.

Apni Kala aims to cut this middle layer. So that the artisans can display their products online and reach the buyers directly. And the buyers are also assured that they have bought the product at a reasonable price directly from the artisans

We do our best to onboard authentic artisans who deliver quality service and product. We also regularly interact and educate them about providing good services.
However, we cannot vouch for them. If case of any unprofessional or unethical practices, you may inform us. And we will take up with them. But we may not always be in a position to resolve the dispute you may have with the artisan.